Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Purpose
Rang’ by Rajvi is built on the belief that fashion should be both beautiful and responsible. The brand champions sustainability, circular design, and ethical craftsmanship, ensuring every piece tells a story of tradition, innovation, and mindful creation. Inspired by heritage clothing and traditional draping techniques, the label seeks to redefine modern fashion with minimal intervention, allowing fabrics to flow naturally. By promoting conscious consumerism, the brand encourages buyers to invest in timeless, well-crafted pieces that transcend trends. The brand’s mission is to preserve artisanal skills while making sustainable fashion accessible, proving that luxury and responsibility can coexist.
People
Rang’ by Rajvi collaborates closely with skilled artisans and weavers across India, ensuring fair wages and dignified working conditions. By supporting traditional textile communities, the brand helps sustain age-old weaving and embroidery techniques that are at risk of fading in a fast-fashion world. Each purchase directly contributes to artisan livelihoods, fostering economic independence and cultural preservation. Additionally, Rang’ by Rajvi educates consumers on the value of craftsmanship and slow fashion, creating a deeper appreciation for ethically made garments. Through workshops and collaborations, the brand nurtures new generations of artisans, ensuring these skills continue to thrive.
Planet
Rang’ by Rajvi prioritizes sustainability through zero-waste design, minimal cutting, and upcycling techniques. The brand exclusively uses natural fabrics, with over 70% being Kala cotton, a rain-fed indigenous fiber that requires no pesticides or synthetic fertilizers. The use of handwoven textiles reduces carbon footprints by eliminating mechanized production. Packaging is thoughtfully crafted from handmade paper and fabric bags, each embroidered with ‘Om,’ symbolizing mindfulness and centeredness. Even the smallest leftover fabrics are repurposed into complimentary statement products such as bags, wallets, scarves, furnishings, and murals, ensuring nothing goes to waste. Each piece is designed with longevity in mind, encouraging slow consumption over disposable fashion. Through these initiatives, Rang’ by Rajvi aims to reduce textile waste, promote responsible fashion choices, and honor the planet’s resources.
